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At the core of our offering is a strategic focus on brand development and a firm belief in media-agnostic integrated strategies. We also believe that a company’s brand is derived from the value that it delivers to its customers. Our strategies consider:

The value proposition a foundational element that is continually tested, measured and refined via open communications with the buyers and users of our clients’ products

Image the verbal, visual and digital display of the brand must provide a consistent image that resonates with the target community; we believe that an image should be documented with communications standards that strike the proper balance between continuity and flexibility.

User demand creating conversations with and between the target community and the company

Presence where brand meets target:  in advertising media that reflects the brand’s personality, be it in traditional consumer vehicles and sales collateral, niche business media, search engines, blogs, personal web pages (social networking sites), wikis or other Web 2.0 forums.

Our process follows a basic path that is customized to each individual client need.

Where we start Our first priority is to gather business and brand intelligence through a combination of client briefings, interviews and research methods to set context for the brand opportunities. By understanding your segment, your business goals, and your organization’s strengths, opportunities, weaknesses and barriers to success, we can be productive in illuminating the true opportunities your company has to build brand power.

With such context, we can then help you articulate your corporate vision and mission, which is the first step in our process and serves as a touchstone for all subsequent recommendations.

Brand platform clearly defines the brand promise and its personality and articulates key messages by interweaving brand identity elements, business objectives, organizational culture and positioning. In addition to the mission and vision, the following have direct impact on the brand platform

Brand identity (also called brand essence or brand personality) is more than “look and feel.” It is the brand's charter. Using the highly regarded brand archetyping methodology, we articulate the characteristics of the brand that make it unique. The brand archetype provides a tangible way to express the brand both visually and verbally. 

Positioning establishes the desired perception of your product with the desired target market relative to competition. Positioning is the basis of all communications – advertising, web presence, sales collateral, promotions, packaging, public, analyst and investor relations. Our positioning recommendations will be driven by what category or frame of reference the brand should be associated with, and what the brand's essential differences are compared to others in that category.

Brand architecture defines how you position and manage your portfolio to your target. Brand architecture is much more than a categorization and organization exercise – it is a strategic tool that helps our clients achieve their business objectives.

Implementation A centralized, coherent and clear brand voice is a means to ensure consistency among all interactions with the an organization’s constituencies. From look and feel, to messaging, segmentation and integrated brand, demand and advertising strategies, our driving force is helping our clients build and maintain brands that have a positive impact on their performance.

An Integrated approach Our approach unites branding disciplines to create an integrated strategy

Strategic branding personifies an organization’s culture and defines its offerings.

Verbal branding articulates concepts and builds character.

Visual branding lends style and communicates essence.

Digital branding tells a story as an interactive experience.

A single point of contact manages one integrated strategy across all disciplines