From the Field
By: Jim Brophy, Creative Director, LEC
We were approached by Endo Pharmaceutical in 2011 to help develop a new brand identity for a name change and diversification strategy that changed their position from a pharmaceutical company to a diversified healthcare company, Endo Health Solutions.
The process of changing industries for Endo involved the acquisition of several established brands, all with well-known names and branding already in place. It was our task to create a visual identity t...
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Endo Health Solutions (NasdaqGS: ENDP) repositioned their brand to reflect a diversification strategy. Their rebranding included a new name (fro... > more
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